On 10 September, the “2019 China Real Estate Brand Value Research Outcomes Release Conference and the Sixteenth China Real Estate Brand Development Summit Forum” were successfully held in Beijing by the “China Top 10 Real Estate Research Group”, a tripartite collaboration among the Enterprise Research Institute of Development Research Center of the State Council, Institute of Real Estate Studies of Tsinghua University and China Index Academy. Guangzhou Nimble New Life Property Management Co., Ltd. (hereafter called “Nimble New Life”) bagged the prize of “2019 Specialized Operational Leading Brand of China Property Service Companies” with its escalating brand value and distinct property management brand of “Star Service”.
Having embarked on the brand value research of China’s real estate for sixteen successive years since 2004, the research group, at this conference, has intended to release the latest research findings on the brand value of China’s real estate and show the full extent of brand corporate spirit of the same. These attention-reaping findings, in addition, have played a significant role in brand persona enhancement, brand equity accumulation as well as industry status reinforcement for brand enterprises.
The snapshot of 2019 China Real Estate Brand Value Research Outcomes Release Conference and the Sixteenth China Real Estate Brand Development Summit Forum
Analysis: Winning this title by Nimble New Life is not only a good showcase for its well-acclaimed development pattern, and service concept and quality, but a clear demonstration of its powerful comprehensive strength and brand influence.
Founded in 2003, Nimble New Life is a professional property management company of Nimble Group, one of China’s top 100 real estate developers, and is committed to deliver modern property management services in a humanized, quality manner, which has taken itself to the forefront of the industry within the Pearl River Delta, with a service coverage in 29 cities of Guangdong, Guangxi, Hainan, Hunan, Hubei, Henan, Guizhou, Sichuan, Tianjin and Inner Mongolia. Moreover, the company has established a strategic market blueprint of, prior consideration of the Pearl River Delta as its base, active integration into the Guangdong-Hong Kong-Macao Greater Bay Area and orderly expansion throughout the country, which holds a National First-Class Qualification for Property Management and a Membership of China Property Management Association.
With a work force of 3,500 plus, and over 60 projects (totaling over 16 million square meters) under management, serving more than 150,000 families, Nimble New Life has been scaling up its market presence to render diversified services with broad-based expertise in all categories of residential, commercial and office properties. And many of the above projects have been rated as the “Guangdong Property Management Demonstration Communities”.
Be Customer-Oriented and Deliver High Quality Services
To raise the bar on service excellence is the prevailing consensus among the industry. Nimble New Life, since its establishement, has emerged as a professional and high quality property management team and formed a unique management pattern over institutionalization, routinization and scalization, by virtue of its innovative and pragmatic professional quality as well as strong sense of social responsibility. For the sake of making such pattern rather more standardized, it has implemented the IS09001:2000 quality management system and carried out appraisal works of provincial and municipial property management demonstration communities, hence enhancing the added values of properties that it has taken over the management of and ensuring the future earnings of property investors.
The realistic photo of Nimble Green Lake Residence (Guangzhou, Guangdong)
Poised to have a year of value enhancement in 2019, Nimble New Life has re-adjusted itself and examined the value of property management from how customers experience and feel, building up a “customer-centric” core value of property management and launching the “Nimble Property Management Value Enhancement Action”. After a round-the-clock work for 100-odd days, it has fully upgraded 18 major services and 573 minor ones in regard to community safety, environment, maintenance, customer service and cultural activity, leading to a more welcoming community atmosphere, more heart-warming services and a better life for the broad masses of homeowners.
Innovative Development of Distinguished “Star Service”
Adhering to the corporate philosophy of “Build A Dream Home, Make A Better Life” and taking “Dedication, Endeavour, Conscientiousness and Being Kind to Every Customer” as the service tenet, Nimble New Life has, since its inception, laid emphasis on living experience, cared each homeowner, and done every little thing, to set up a management system for standardized service that considers owner value maximization as the orientation and innovatively develop a distinct property management brand of “Star Service”. The brand has continued to keep a meticulous insight into and fulfillment of customers’ needs, bringing about a 360-degree, all-round, star-rated care to the homeowners in a more abundant service level and a wider spectrum of service perspective, achieving residential dreams for them in a “sincere and innovative” approach and building happy homes for Nimble Community.
Exploration and Pracitce of Intelligent Community
Under the idea of “Passion for Communities, Heart for Families”, Nimble New Life, well versed in the customers’ demands, has continuously explored the divsersified, personalized and customized value-added services and launched the service solution - “Star Steward”. In 2018, it undertook the overall construction of intelligent community, with an APP “Nimble Homes” fully released, smart access control and smart parking systems under testing, and a nationwide integrated monitoring platform officially operated. The intelligent engineering going off without a hitch, the company will advance steadily toward the goal of intelligent community.
The realistic photo of Nimble Splendid Gulf City (Zhongshan, Guangdong)
Furthermore, as a socially responsible company rated highly and with the aim for high quality life, Nimble New Life continues to improve the service systems, cultivates the newfashioned cultures, interacts with the voluntary organizations and develops public welfare undertakings, in the communities, thus devoting itself to promoting a new model of “Nimble Public Welfare + Community Governance” in the communities.
Stay true to the mission and press forward. Nimble New Life will soundly meet the people’s aspiration for a better life, continuously elevate service excellence, innovate service content and speed up the building of intelligent community. And it will strive to create better living conditions for the people, in order to forge a happy, harmonious and beautiful community environment.