The 2019 China Real Estate Brand Value Research Outcomes Presentation and Sixteenth China Real Estate Brand Development Summit Forum took place in Beijing on 10 September. Nimble Group was fully affirmed and accepted by the industry, and made the honor roll of “2019 Top 30 Brand of China Real Estate Companies” by right of its superb brand value, and soaring brand strength and influence.
It is understood that a research group, under the tripartite collaboration of China Enterprises Evaluation Association, Institute of Real Estate Studies of Tsinghua University and China Index Academy, has carried out an evaluation on the research of brand value of China’s real estate for sixteen years in succession, digging deep in the success factors of outstanding real estate developers and probing into the sustainable development of China’s real estate brands. As a result, its outcomes have drawn wide attention from the society and played a crucial role in brand persona enhancement, brand equity accumulation and industry status reinforcement for the brand enterprises.
Snapshot of the event
In the first half of 2019, the brand real estate companies have quickly responded to the call of the CPC and government, following the general principle of “Stability First, One City One Policy” for the country’s property market. And under the orientation toward high-quality development in a “stable, healthy” manner, they have upgraded themselves thoroughly, injected happiness genes into the society, built trust with brand and made a better life with quality, hence endeavoring to create strong brand DNAs and showcasing social responsibilities.
Nimble’s ranking amongst the “Top 30 Brand of China Real Estate Companies”, fully displays the market's high acceptance to its consistent development and ingenuity, and demonstrates its ever-growing brand influence and comprehensive strength in recent years, indicates the analysis.
Realistic Image of Nimble Splendid Gulf City (Zhongshan, Guangdong)
Adhering to the tenet of “Build a Dream Home, Make a Better Life”, Nimble has always attached great importance to branding. Its brand value has been well acclaimed by the market and which remains an upward trend. Moreover, filled with the awards of “Top 20 Credit-Worthiness Property Developers in Guangdong” for 12 consecutive years, “China Top 100 Real Estate Developers” for 7 successive years, as well as “Best 10 of South China Real Estate Developers Brand Value”, it has become one of China’s large-scale comprehensive brand property developers.
Nimble has, since 2018, made a strategic brand refresh to be a “comprehensive service provider for better cities and towns in a new era”, and will be a boutique-centric builder and a striver for better living experience, in order to furnish the people with quality products in greater volume, better quality and higher cost-effectiveness and multi-dimensional integrated services.
Rendering of Zhaoqing Minjie City (Zhaoqing, Guangdong)
After 21 years of consistent development, Nimble has transformed into a famed comprehensive enterprise group across the country, covering diversified pluralistic businesses of livelihood residential construction, urban renewal, life service, hospitality and commercial operation, property leasing, cultural tourism development and quality education, and successfully developed 100 plus boutique projects countrywide under the brand series of “Splendid” and “Nimble”.
Boundless is the ocean where we sail with the wind. As a comprehensive service provider for better cities and towns in a new era, Nimble will continue to refine its brand spirit, elevate its brand value, and set up, with its excellent product capability, professional operation capability and first-rated service level, an ecosystem of the whole industry chain service for diversified development, so as to contribute its intelligence and strength to making a better life and boosting regional economy.