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Nimble Group's Cultural Tour for Rural Revitalization Arrived in Guangning of Zhaoqing, Celebrating the Lantern Festival with Joy - NIMBLE GROUP

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Nimble Group's Cultural Tour for Rural Revitalization Arrived in Guangning of Zhaoqing, Celebrating the Lantern Festival with Joy

2019.02.17
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There were plenty of quality intangible cultural heritage, popular art performances, funny Lantern Festival Riddles and lively rural parades... On February 17, a series of activities on the theme of “Happy Reunion in Beautiful Countryside” was staged in Luoguokou Village, Guangning, Zhaoqing,of which the art performance attracted more than 500 villagers and tourists that afternoon.

(Live Art Performance)

As the fifth stop of Nimble Group's large-scale public welfare cultural activity of “Self-cultivation with Efforts till Realization of Great Ideal - Cultural Tour for Rural Revitalization” (hereinafter referred to as “Cultural Tour for Rural Revitalization”), this series of activities for intangible cultural heritage adhered to the purpose of celebrating the Lantern Festival with joy, and aimed at enriching the cultural life of villagers, inheriting Lingnan intangible cultural heritage and assisting the revitalization of rural culture.

This activity was instructed by Guangdong Provincial Intangible Cultural Heritage Promotion Association, hosted by Guangning Bureau of culture, radio, film, press and publication and Guangzhou Panyu Federation of Literary and Art Circles, contracted by Guangdong Zengfeng Art Research Institute, Zhaoqing Guangning Cultural Center and Guangzhou Panyu Folk Artists Association, with full support from Nimble Group and Nimble Brightlife Mansion.

Lantern Festival was celebrated in the century-old street, where intangible cultural heritage stole the show

On the morning of 17th, Luoguo Old Street, with a history of more than 500 years, was overwhelmed by the “intangible cultural heritage”. The crowded cultural and creative market of intangible cultural heritage opened for business near the street corner. People were overwhelmed and hooked by intangible cultural heritage goods with Lingnan characteristics, such as clay sculpture of comic characters, Shiwan ceramics, Cantonese enamel and embroidery, Guangning jade carving, brick carving and plaster sculpture, lacquer art bamboo weaving, paper cutting and New Year painting, egg carving and copper carving, and Guqin (a type of Chinese zither).

(Egg Carving)

More than a dozen folk craft masters and inheritors of intangible cultural heritage, together with rural teachers and students, showed off their stuff at the cultural and creative market of intangible cultural heritage, displaying the unique skills of intangible cultural heritage items on the spot, attracting many villagers and tourists to stop by. In front of the booth of clay sculpture of comic characters, Wang Zengfeng, the public welfare spokesman of the “Cultural Tour for Rural Revitalization” and the famous Chinese sculptor, used his magic hands to mold clay into sculpture works, whose efforts were met with unanimous applause.

(Wang Zengfeng Made Sculptures on the scene)

On the other hand, the Lantern Festival Garden Party, which was close to the cultural and creative market of intangible cultural heritage, had a lot of fun, including lantern riddles, food tasting and family photo taking, during which everyone could deeply sense the unique charm of traditional folk customs.

Old streets, old crafts and old traditions are all the highlights of Chinese traditional culture. This activity offered a sumptuous intangible cultural heritage feast for villagers and tourists, which had not only enriched the cultural life of villagers, but also showed us the vigorous vitality of rural and traditional cultures. Masters said that the revitalization of rural culture requires the joint participation of the government, social organizations and enterprises,etc.

Brilliant joint performances by famous Guangdong, Hong Kong and Macao artists  

As the highlight of this activity, the art performance on the afternoon of the 17th brought together famous artists from Guangdong, Hong Kong and Macao. Together, they presented various artistic programs with wonderful contents, attracted more than 500 villagers and tourists to participate, and received warm responses.

The performance of literature and art opened with excitement in the intangible cultural heritage show of Dragon and Lion Dance, with solo, ensemble, martial arts and other wonderful programs taking turns on stage. Macao Magician Weng Dazhi's miraculous performance won acclaim from the audience. Hong Kong's well-known film and television actor Aiwei performed a song of “Boundless Oceans and Vast Skies” which even triggered a chorus on and off the stage. After the performance, several Guangdong artists donated their works to a charity sale, from which the money would be used to help poor children in Luoguo Primary School.

(Aoyu Dance of “Duzhan Aotou (namely Be the Champion)”)

Since then, the folk art performance team composed of dragon dance, mountain lion dance and aoyu dance had gone deeper into the countryside and launched a lively rural parade, attracting many villagers to watch and praise along the road.

(Rural parade)

Nimble has helped the revitalization of rural culture in the name of festive celebration

Revitalization of rural culture is an important strategy to revitalize the countryside and rally the people. With the aid of festival activities, creating festival culture with rich rural characteristics and inheriting intangible-heritage culture are undoubtedly great driving forces for promoting farmer's self-confidence and enhancing rural attraction. Nimble Group is actively exploring various ways and means to revitalize rural culture, so as to ensure the realization of “nostalgia”, protect outstanding intangible cultural heritage, stimulate rural vitality, enhance cultural value and assist in the revitalization of rural culture.

Last September, Nimble officially launched the Cultural Tour for Rural Revitalization, in association with provincial and municipal cultural organizations, literary and art masters, and non-governmental groups. Up to now, the village revitalization cultural tour has successfully carried out a number of public welfare activities in Panyu of Guangzhou, Guangning of Zhaoqing, and Jiaoling, Meixian, Meijiang, Wuhua of Meizhou, and has worked together with all sectors of the society to promote the rural revitalization. In the future, Nimble Group will positively participate in the national strategy of rural revitalization and make its best effort to be a supporter, participant and promoter of rural revitalization.

According to public data, so far Nimble Group's charitable donations have covered poverty alleviation, disaster relief, education, medical treatment, culture, sports and other fields, with a total amount of nearly 400 million yuan.

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