Given a convivial atmosphere, the 2018 Annual Meeting of Shenzhen Qinjiang River Cultural Studies Association, sponsored by Nimble Group, achieved a successful conclusion a less days ago. As one of the China Top 100 Real Estate Developers, Nimble has maintained a consistent focus on the protection and inheritance of local culture, and ensured the legacy of traditional culture through the use of various forms, to foster the confidence of culture and assume its due social accountability and corporate responsibility that large enterprises should have.
Tap the Essence of Local Culture and Procure the Development of Traditional Culture through Public Welfare
The annual meeting, which provided over 1,000 entrepreneurs with an environment of enthusiasm and, an opportunity to gather and make joint efforts towards the advance in traditional Chinese culture, due to their commitment to protecting traditional Chinese culture, disseminating Hakka culture and supporting the development of their hometown, was fully backed by Nimble.
Slow-moving Qinjiang River and Towering Wutong Mountain. Qinjiang River is the mother river of Wuhua of Meizhou, whose culture is the unique culture code of the local. The unique culture here gave birth to Li Weiguang, first in the imperial examinations for military personnel in Qing Dynasty, Li Zongwu, author of the book of “The Thick and Black Philosophy”, Gu Dacun, modern and contemporary revolutionist of the Dongjiang Red Army, and Li Huitang, soccer king of Asia.
For a long time, Nimble has been actively promoting the urban development of Meizhou while sparing no effort in carrying forward the excellent folk culture of China. In 2018, Nimble officially launched a large-scale public welfare cultural activity of “Self-cultivation with Efforts till Realization of Great Ideal - Cultural Tour for Rural Revitalization”. And it went deep into Meizhou twice and set up a platform for cultural exchanges between the cultural and artistic industry in Guangzhou and Meizhou, jointly promoting the inheritance and innovative development of Lingnan folk customs and intangible culture, and boosting rural revitalization with culture.
Experts in literature and art from Guangzhou and Meizhou attended the exchange meeting.
In addition, Nimble has generously contributed to the construction of Canghai Poetry Corridor, and at the same time, established a group of art tutors with Wang Zengfeng, a famous Chinese sculptor and an expert entitled to a special allowance of State Council, being the core. Through the holding of a master lecture hall, the tutor group has taught art skills to rural children in Meizhou, released the greatest value from Chinese excellent traditional culture, and made the cultural genes that have passed on for thousands of years shine with more brilliance.
Participate Actively in Urban Development and Create a Better Life for People
In fact, Nimble values Meizhou’s economic development and is deeply aware that traditional culture is an indispensable and important cultural heritage of a city. In the process of rapid development of the group, Nimble has skillfully integrated this connotation factor into the urban development to create the unique charm and value of the city.
At present, Nimble has successfully laid out four projects in Meizhou, moreover, on December 4 last year, the group won two parcels of residential land in Wuhua of Meizhou in a week. It is reported that Nimble Riverside Original of Meixian and Nimble Splendid Mansion of Wuhua, have entered the market one after another, amongst which, Nimble Splendid Mansion, the very first project of Nimble’s entering Wuhua, has incorporated the unique Hakka culture in its design concept, absorbed the essence of Hakka architecture in its architectural style, created a classic and elegant high-end residential community with Hakka-styled gardens, and hence been highly recognized by the local upon entry into the market. The said project was officially launched on October 1, 2018, with sales exceeding 480 million yuan that month.
Nimble Splendid Mansion Opening Ceremony
In 2018, Nimble’s positioning of brand strategy has been upgraded to "comprehensive service provider for better cities and towns in the new era" to meet people’s needs for a better life. In the future, Nimble will continue to assist in the double improvement in the hard power of urban development and the soft power of culture in Meizhou, inject new vitality into Meizhou’s high-quality development, and draw jointly a picture of Meizhou’s beautiful life in the new era.